Indian Institute of Internet Marketing

Course Structure A » Digital Marketing

Digital Marketing Training Program!


Internet marketing as its name signifies is marketing over the internet through various internet devices. Marketing all over the world is getting dependent on  digital technology for reaching market segments, conducting market research through web analytic, managing content and so on no matter what industry it is. 
As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.


Define Digital Marketing

When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.


Process of Digital Marketing

Internet Marketing consists of a 6 step 

1. Visibility 
2. Bringing targeted traffic 
3. Engagement 
4. Lead Generation 
5. Measurement 
6. Retention